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#SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s Roundup

by Angela Natividad  |  
April 10, 2015
  |  1,401 views

All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.

Instagram Carousel Ads are here!

At long last... and partners include Banana Republic, Old Navy, Showtime, L'Oréal Paris, and Samsung. Carousel Ads let people scroll horizontally through an "album" of photos, after which you can drive them to a page where they can learn more or purchase. Check out examples of how advertisers have used them.

1. Don Draper's social media activity


In case you ever wondered what that might look like, Vanity Fair's jumped on the launch of the last half of the last Mad Men season with "Don Draper Gets Divorced on Facebook." It's a fun way to relive the '60s-era ad man's trajectory across the platforms people love both openly (like Twitter) and secretly (like AdultFriendFinder). You even get to see Don lurk all over Megan's Facebook pics. Way to seize the moment!

2. Say hello to Facebook Messenger for the Web


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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