How B2B Marketers Turn Event Moments Into Measurable Pipeline

Events pack your highest-value buyers into the same airports, hotels, and venue corridors.

In this live session, Nick Ortega and Aanchal Bajaj of StackAdapt will show you how to turn those locations and their digital screens into measurable pipeline with modern Digital Out-of-Home (DOOH) advertising—before, during, and after the event.

You'll see a buy-smart matrix and a measurement and retargeting blueprint that ties awareness to ABM outcomes across channels like CTV, display, and native.

Join us to learn:

  • When to purchase different types of ads, such as direct IO vs programmatic, and how to run a hybrid campaign
  • Various geo/daypart tactics around airports, hotels, and venues, plus how to measure leading vs lagging KPIs
  • How to build "DOOH-exposed" audiences and re-engage across programmatic channels

You'll walk away with a repeatable framework to make your event investments drive measurable pipeline.

THIS SPONSORED WEBINAR FEATURES:

Aanchal Bajaj

Aanchal Bajaj, Senior Manager of Solutions Consulting at StackAdapt, specializes in helping clients use programmatic strategies to meet advertising goals and attribute the impact of their media dollars. She focuses on shaping the future of ABM across targeting, measurement, and analytics.

Nick Ortega

Nick Ortega is Director of DOOH and Emerging Channels at StackAdapt. Nick helps advertisers harness DOOH's unique blend of scale, targeting, and impact. His work focuses on programmatic guaranteed, private marketplace, and always-on strategies that connect brands with real-world audiences.

SPONSORED BY:

Sponsored by StackAdapt
StackAdapt is the leading AI-powered platform that helps marketers reach, engage, and convert audiences with precision. With 465 billion optimizations per second, the StackAdapt marketing platform connects brand and performance efforts to drive measurable results across programmatic and owned marketing channels.
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KEY DETAILS

  • Date: November 6, 2025 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Aanchal Bajaj, Nick Ortega
  • Sponsor: StackAdapt
  • Topic: Account-Based Marketing, Advertising & Promotions, Event Marketing
  • Price: $0

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