Find out how Facebook's begun colonizing phone calls both to people and to businesses, and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories (for live streams!). Skim to stay on top.

Facebook wants your phone calls

Facebook's testing Hello, a Messenger feature that lets you call friends and businesses with one quick tap. A new caller ID-style feature shows you information about incoming callers and blocks unwanted calls—even if you don't have their numbers saved on your phone itself. For those worrying about data leak, no fear: You'll only see information that people have already shared with you on Facebook.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.