Facebook's making native ads easier to customize in third-party apps. Also, we reveal which socnet most job applicants go to when researching companies (hint: it's not LinkedIn), sum up Cinco de Mayo social efforts, and tell you all you need to know about emojis. Skim to stay in the loop.

An easier way to go native: Facebook's launched a new native mobile ad format that makes it easier for businesses to place native-style content in third-party apps in its Audience Network.

Customize ad height, font, background color, button borders, and other features. Other new features include a native ad template for horizontal scroll, and tools for managing multiple native ad requests. You'll also be able to make ads appear in highest-performing order.

All this means your ads will be harder to ignore and easier to cash in on.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.