This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer!

(Editor's note: We're publishing this issue of the SocialSkim a few days after the usual Friday slot because of unforeseen technical difficulties last week.)

Say hello to 360° YouTube ads!

It isn't every day a fun new ad format is born. YouTube's 360° ads let users explore different angles of your videos by dragging their mouse or moving their phones up, down, left, or right—meaning they're super mobile- and engagement-friendly. Use them for something experiential (like skydiving or exploring an interesting space). Bud Light was the first to launch a 360° video ad running in TrueView, one of which you can check out (and play with!) below.

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.