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SocialSkim: How-to articles covering the latest marketing tactics, tips, and strategies.
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#SocialSkim: Messenger Chat Features for Business; New Social App Vero: 10 Stories This WeekChristian NeriIn this, the very last issue of SocialSkim: Facebook woos businesses with Messenger features, offers job application feature in 40 countries; Vero, a new app part Facebook, part Pinterest, part ...
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#SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This WeekChristian NeriFacebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement ...
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#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This WeekChristian NeriSnapchat's live video (but don't get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram's new carousel ad ...
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#SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories This WeekChristian NeriHow and why Facebook (willingly) lost users for the first time ever; Twitter's Snapchat-like video feature; Instagram post-scheduling, maybe video-calling; Facebook, Google fight over news; Facebook Lead Ads; WhatsApp's massive ...
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#SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories This WeekChristian NeriWhy miniprograms will replace apps and change social media; Snapchat to make its content shareable; new app v2 from Vine's founders; Yahoo's social media app for saving money; Snapchat improves ...
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#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian NeriYour social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
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#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This WeekChristian NeriFacebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to ...
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#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This WeekChristian NeriWhy you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a ...
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#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This WeekChristian NeriFacebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; ...
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#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This WeekChristian NeriWhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve ...
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How-to Articles
What's Different About the World's Most Successful B2B Marketers ... by Andrea Fryrear
How to Overcome Marketing Burnout: Three Challenges and Their ... by Elizabeth Lotardo
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven ... by Shannon Majumdar
Ethical Marketing Can Clarify Muddled Data Use and Marketing ... by Karie Burt
Data-Driven Marketing: What It Is, Why It's Crucial Now, and How ... by Edward "E.B." Batten
