Get the full story on Twitter Moments and how brands can use it to their advantage. You'll also learn about Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, and the 2016 B2B Content Marketing report. Skim to the sound of the beat.
Twitter unveils its own news digests, and some news orgs are participating
What's Twitter Moments all about? Twitter's newest addition, Moments, will appear in the form of a lightning bolt icon on desktops and in its iOS app this week. When you click on the bolt, you'll see a list of Moments that matter now.
You can toggle by topic, such as Entertainment and Sports. Clicking on a Moment will explain what it's about, and swiping will lead you to uploaded content related to it, including videos, images, autoplay videos, Vines, and GIFs. For stories updating frequently (think live sports or award shows), you'll see an option to follow the Moment, which will put tweets related to it in your timeline.
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