How are brands fitting live video into their social strategies? Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: Building a teleporter. Skim to stay sharp!

Livestreaming: Increasingly a social brand priority

In hopes of breaking through the clutter that $60 billion in digital ad spend naturally creates, brands are experimenting with live video in new ways. And experts say we should be ready to make it an integral part of our social strategies.

Periscope leads in popularity, but platforms such as YouNow have developed attractive monetization models. GE created an entire campaign around drones, and Blumehouse Productions (Paranormal Activity) produced the first live horror film on Halloween.

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.