Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

#SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's Roundup

by Angela Natividad  |  
November 13, 2015
  |  1,302 views

How are brands fitting live video into their social strategies? Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: Building a teleporter. Skim to stay sharp!

Livestreaming: Increasingly a social brand priority

In hopes of breaking through the clutter that $60 billion in digital ad spend naturally creates, brands are experimenting with live video in new ways. And experts say we should be ready to make it an integral part of our social strategies.

Periscope leads in popularity, but platforms such as YouNow have developed attractive monetization models. GE created an entire campaign around drones, and Blumehouse Productions (Paranormal Activity) produced the first live horror film on Halloween.


1. Periscope revamps to support iPhone 6S 3D Touch, better discovery, and replays

Speaking of... Periscope made one of its biggest updates yet. New features: The ability to view replays of streams from the last 24 hours, and shortcuts that take advantage of iPhone 6S's 3D Touch functionality. The new version now differentiates live broadcasts (red dots) from replays (blue dots); also, the number of streams visible on a user's map is no longer limited to 250.

The update lets iPhone 6S users start broadcasts, search for people, and "teleport" to a random stream somewhere in the world directly from their home screen, thanks to 3D Touch. Other additions include in-broadcast pinch-to-zoom abilities for Android and the ability to skip ahead on replay streams.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!