It was a rough week the world over.

Read about the unique role Facebook played in the aftermath of the Paris attacks and its plans to build a nonprofit competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank the social ads they consider the most effective.

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How Facebook and Twitter played a critical community role during the #ParisAttacks

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.