A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.

Customers respond well to loyalty programs. "83% of customers agree that loyalty programs make them more likely to continue doing business with certain companies," according to the following infographic by ecommerceCEO.com (formerly Selfstartr).

Moreover, existing customers spend 67% more than new customers.

Unfortunately, however, only 25% of loyalty programs reward customers for some form of engagement, says the graphic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski