Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things.
Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic.
"Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."
Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.
To get tips about what to do (and what not to do) in your social media research, tap or click on the infographic.