Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things.

Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic.

"Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."

Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski