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#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

by Christian Neri  |  
March 25, 2016

Find out what "bots" are and how they'll revolutionize social, and read all about how Facebook, Twitter, and Pinterest plan to dive deeper into video. We'll also reveal whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr. Skim to stay ahead of the bots!

The rise of bots and the post-app world

We're used to it—clicking our CNN app for news, our Uber app for a ride, and our OpenTable app for dinner reservations. But if the rumblings are true, everything we know about navigating our digital world could change this year, jumpstarted by the possible introduction of a Facebook Bot Store.

Launching such a store enables third-party developers (brands) to create chat app "bots"—software with AI features—that could revolutionize the way consumers... consume. Rather than jumping from one user-unfriendly app to another, people will use chat apps like Facebook Messenger or WhatsApp as a home base—a sort of one-stop shop to grab a taxi, shop online, pay bills, and order takeout via conversations with such bots.

Asian chat platforms like WeChat are way ahead of the West's on this one, and others like Kik have already entered the bot game. But an entry by Facebook brings with it 800 million active users—100 times the number of iPhone users when Apple introduced apps.

Such numbers could usher in a new era, and brands should begin preparing for what implications and opportunities this post-app battleground could bring!

1. Facebook and Twitter want to bring users live TV

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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