Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience.

Customers who are unhappy with customer service will leave. The top reasons why customers switch to a competitor are because they feel underappreciated (53%) and consider the staff rude (42%), according to the following JitBit infographic.

"Sixty percent of consumers have higher expectations for customer service now than they did just one year ago," according to JitBit.

Despite that expectation, only 8% of customers believe companies deliver superior customer service.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski