Limited Time Offer: Save 30% on PRO with code GOPRO17 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Dads Participate in Social Media [Infographic]

by   |    |  1,674 views

Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it.

A total of 91% of social dads use Facebook weekly; 60% use Twitter weekly, according to the following Social Media Link infographic. (Only 49% use Instagram weekly.)

Social dads love to share about their children; 70% do so at least a couple of times a month. But 71% of social dads also like to receive recommendations for products/services for their children, states Social Media Link.

"When social dads engage with brands online, they typically connect with electronics/gadget brands (77%), food/beverage brands (77%), and men's grooming (63%)."

To find out more social dads and how to reach them, tap or click on the infographic.



Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!