No business is perfect, and sometimes a product or service fails. So, what should you do when your customers have a complaint about it?

Here's a look at the five-step recovery process, according to the LIFT Edge infographic.

First, make it easy for your customers to complain. Yes, you read that correctly.

By doing so, "You get an opportunity to recover from the failure and save the customer," states the infographic. "Second, a convenient process has a positive impact on customer satisfaction and loyalty beyond the remedy you offer."

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski