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Snapchat and Facebook, with big announcements, take the gold in this week's 'Skim. Snapchat took us all by surprise and introduced a new camera roll feature that fundamentally shifts how—and why—we use the app, and Facebook has tweaked its News Feed algorithm in a way that has many publishers up in arms.

We'll also dive into Snapchat's miraculous growth among one demographic that has teenagers in a cold sweat, share a need-to-bookmark infographic about all things Facebook ad-targeting, and scoop out three key ways you can boost your SEO with social. Skim to stay in the loop!

Snapchat's new feature fundamentally shifts the app away from the present

Introducing Snapchat Memories, the social network's most complex and transformative feature rolling out globally within the next month.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri