What's the state of social media around the world? Check out these stats regarding global users, preferred social networks and platforms, and much more.

On average, Internet users have five social media accounts and make active use of three of them, according to the following Market Inspector infographic.

The most popular social platform worldwide is Facebook, followed by WhatsUp, then Messenger.

Facebook is also used most by B2Cs (96%), with LinkedIn coming in second. B2Bs also favor Facebook (88%), with Twitter (80%) a close second.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski