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The State of Social Media Marketing [Infographic]

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What's the state of social media around the world? Check out these stats regarding global users, preferred social networks and platforms, and much more.

On average, Internet users have five social media accounts and make active use of three of them, according to the following Market Inspector infographic.

The most popular social platform worldwide is Facebook, followed by WhatsUp, then Messenger.

Facebook is also used most by B2Cs (96%), with LinkedIn coming in second. B2Bs also favor Facebook (88%), with Twitter (80%) a close second.

To find out more about social media use around the world, check out the infographic.



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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by Ameer Ahmad Thu Sep 15, 2016 via web

    This infographic helps me analyze where platform I will put my money on. There are lot of things I don't know until I saw this. Just like I never thought of another platform other than Facebook, Instagram and Twitter. This really helps, thanks!

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