Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.

For example, "67% of customers are more likely to purchase on mobile-friendly sites," states the following PointSource infographic. "Mobile  users are 5X more likely to abandon a task if the site is not optimized for mobile."

Moreover, 61% of users head out to another website if they don't find what they are looking for right away.

"Customers are 15.8% less likely to switch brands when there is a good UX," states PointSource.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski