What to know this week: Facebook officially introduces Workplace, launches standalone event app; Snapchat introduces post-roll ads, plans for $25 billion IPO; American Express gets social for Small Business Saturday; five tips for building qualified leads on LinkedIn; and much more... Skim for your weekly dose of need-to-know social!

1. Facebook officially launches 'Facebook at Work' under a new name

The social network officially announced the global launch of its enterprise social network—formerly known as Facebook at Work—at an event in London on Monday. The long-awaited and long-tested product is dubbed Workplace and offers a unique mix of Facebook's News Feed, groups, Facebook Live, messaging, search, and trends for company networks that remain separate from users' personal profiles.

Workplace offers companies exclusive features as well, including analytics dashboards, identity providers that let organizations integrate the product with their existing information technology systems, and multi-company groups that allow workers from separate organizations to collaborate securely.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

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