What the social networks chalked up this week: Instagram grabbed headlines with its latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launches three new types of Promoted Pins; LinkedIn now lets you compare your salary; the co-founders of Vine change course with a new livestreaming app; Facebook adds Snapchat-esque effects and masks; ten ways to make Facebook your most powerful event-promotion tool; and much more…
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1. Instagram paves the path to easy e-commerce with new features for brands
The Facebook-owned social network is taking a play from Pinterest's playbook and positioning itself as a place for users to not only discover but also eventually buy the products promoted on the platform. To do so, Instagram has unveiled new features (currently available to select partners) to help bridge the gap between discovery and purchase.
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