Question

Topic: Taglines/Names

Help With Name For A Resume Writing Service

Posted by Anonymous on 10/18/2005 at 10:25 AM ET 250 Points
Hello! I am ecstatic to find this website!

I am starting a home-based resume writing business. I want to emphasize the resume writing process as a positive experience for customers. Our process allows customers to recognize their strengths and accomplishments, leading to enhanced confidence in job interviews and networking.

There is a ton of competition out there, but most have names such as Resume Wizard, Resume Magic, Resumes by ______. I want something clever and professional that communicates the positive elements of the resume writing process.

Any ideas would be great! I was thinking along the lines of Rewarding Resumes (but it's taken), Signature Resumes, etc. I'm not very good with naming. Thanks!
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RESPONSES

  • Posted by michael on 10/18/2005 at 10:57 AM Accepted
    How about
    The Believable Resume
    "Growing your career without growing your nose"

    Michael
  • Posted on 10/18/2005 at 11:35 AM Accepted
    I've used a service like yours that's called "A Competitive Edge," that a friend referred me to. I always remembered the name though and have referred the service to my friends. Anyway, you might want something like A Career Advantage or Career's Edge or The Resume Advantage. Something easy to remember, too. Good Luck.
    Judy
  • Posted on 10/18/2005 at 3:12 PM Accepted
    Congratulations Melissa!
    Here are a few that I hope will help:
    Resume Objectives
    Sincerely, Resumes
    Career Booster
    Paper Trail
    Resume Ready
    Resume Write-Up
    Career Brief
  • Posted by mgoodman on 10/18/2005 at 8:13 PM Accepted
    You're right, the resume writing space is very crowded. There's even an association of professional resume writers. They have a newsletter and seem to find value in knowing one another.

    The keys to coming up with a good name for you are understanding exactly how you are different from and better than your competitors, and knowing exactly who your primary target audience is.

    The more you can narrow the focus of your target audience, the easier it will be to identify a unique competitive benefit-oriented positioning. And the name should communicate the positioning as directly as possible.

    Naming isn't just coming up with clever words. It's communicating a benefit that sets you apart from the competitive set in a memorable and believable way.

    Good luck.
  • Posted on 10/18/2005 at 10:24 PM Author
    Thank you for all your responses. I'd like to keep the question open for another day or two to get a few more ideas.

    I plan to work with job seekers on all levels, from recent college graduates to executive level professionals. The things that distinguish my company from the competition are:

    Varying resume packages to offer services for any budget

    Personalized service - as a one-man shop, the customer will not be passed off on to a less qualified individual

    Emphasis on the joy of starting a new career. My website will offer expert advice on job searching, interviewing techniques and the work/life balance.

    Hope this provides a bit more information!
  • Posted on 10/19/2005 at 8:48 AM Accepted
    Melissa,
    Here are a few more:
    Resume Elite
    Resume Connection

    Tracey
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