Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Catch Phrase-mortgage Loan Officer
Posted by Anonymous on
7/20/2007 at 2:15 PM ET
I am a Mortgage Loan Officer in desperate need of a catch phrase. A little about me that may help with ideas: I am from South West Louisiana (Cajun Country). The company I work for is called Assurance Financial Group. We are licensed to do business in 10 states.
I am looking for something that I can put on various marketing materials.
Oh, I am female. And if someone wants to think of a play on words my name is Tracey Franzel (pronounced- Fran (like in can), zel (like in elle))
7/20/2007 at 6:19 PM
I don't understand. Why are you "in desperate need of a catch phrase?" What's going to be different in your life if you have one? And what is it supposed to communicate?
Who is going to read or hear your "catch phrase?" What is it you want them to do after they hear it?
Catch phrases are not a real part of the marketing mix, and you probably ought to get your marketing strategy under control before you go looking for a catch phrase.
P.S. to Vic: How do you know she is really "the best in the bayou?" Would you use that phrase if you couldn't support it?
7/20/2007 at 8:19 PM
LA Loan Lady
Not so sure its catchy but fits with what you have described above.
Who is your target market?
What level of expertise do you want to display?
What differentiates you from the thousands of others?
Is this your tag line or going to be placed under your signature?
7/20/2007 at 9:08 PM
Tracey Franzell, does mortgages well!
7/21/2007 at 10:49 AM
If this were your business and you were trying to position yourself among other lenders, a tagline or phrase might make more sense. You can have the cutest phrase going and yet your mortgage product may not be competitive - result, no business. You say that your company is licensed in 10 states. Does that mean that you do work in all 10 states as well? Make a name for yourself first. Then worry about a phrase later - if you even need one. By that time, maybe you can proclaim yourself to be Assurance Financial Group's #1 loan officer - something that really will have traction with your customers.
7/21/2007 at 3:45 PM
Your catchphrase should not be just any clever saying that fits your industry. It should convey some insight about you, make a reference to your brand promise, or communicate your competitive advantage.
7/31/2007 at 7:39 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Three Deceptively Simple (but Powerful) Tips for Writing ...
by Amanda Durepos
Analytics and Metrics: Related but Not the Same (An Explanation ...
by Laura Patterson
Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your ...
by Chris Lucas
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with