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This question has been answered, and points have been awarded.
Need Chic & Catchy Name For My Fashion Line
Posted by Anonymous on
11/4/2007 at 11:01 PM ET
I’m planning to launch my own fashion line next year which going to be designed by myself. The line will be targeted for young working ladies in early 20’s to late 30’s who’s looking for fashionable clothes suitable for work that doesn’t look like typical corporate uniform. The look can be describes as chic and feminine, more casual yet appropriate. I draw my inspirations mainly from Paris, London, and Tokyo.
Primary products will be dresses and separates. Secondary products will be handmade accessories and other bits and pieces such as frilly umbrella, handmade bags, etc. Expect personal accents, handmade details, and limited run.
Currently based in Singapore, I’m going to start as online shop and promote the line through various local designer flea markets. After a year, I hope to be able to secure a deal with some shops to carry my line and even better if I can have my own physical shop.
I need suggestion for name that reflects my brand as well as suitable tagline. I don’t want any names that reflect any location as I’m hoping to be able to go global one day. Nothing too cute or too hard to remember. Language wise, I prefer to stick on English.
My current brainstorming ideas for name : Chic, Autumn Lily, Rain&Stone, Minuet Kitten, Rashou, Ra Enju, Avenue Five, Summer Story, FIGS, Serendipity, Tavern Hill, Bliss, By The Birch, Willow Accent, Little Black Book. But none of it really grabs me.
I haven’t really think of the tagline since I want it to match the shop name ( which I couldn’t think of ) however I sorta like the idea of “Fashion in Blooms” though again I have second doubt if it’s really tell about the products.
Hope to see your suggestions and thanks in advance for your time.
11/5/2007 at 12:02 AM
Let me be as serious with you as I can. One of my clients is an international designer. Many stores all over the world. If you are just now drawing and designing, you are not even close to being ready to step out with a name.
And, when you are prepared to compete w/ DK come on out swinging. Come call upon me. You must first have your designs on people, lots of designs on lots of people.
When you see your designs, name the line after yourself.
Fashions from Angels
Sheer, beautiful, you will float on a cloud, all evening.
11/5/2007 at 12:23 AM
I don't know, you could be overly critical of your names. Minuet or Rashou seem to have some potential. I would be talking with your prospective customers to get a sense of how they view names for fashion companies. I do think naming your company will play a huge role in your success. Try looking at a world map. There are a lot of places with interesting names.
hope this helps,
11/5/2007 at 12:37 AM
Thanks for the comments. I really appreciate all your help.
WMMA > I was hoping not to include my name as I'm going to set up the shop with the helps of some close friends whom going to take care of the non-design aspects I'm lack of. I prefer to have something general so everyone can have the same credit as the founders. But nice name you suggested! My mistake not to state this earlier.
Steve > I guess I am! I want to ensure everything went smoothly. At first I kinda settled with "Minuet Kitten" but some friends suggested it sounds childish. The feedbacks for Rashou is it might not exactly describe the line.
11/5/2007 at 9:15 AM
Style In Motion
11/5/2007 at 8:11 PM
Jay > Kinda like "Style in Motion", sounds happening!
dbokatzian > Actually mod itself is a fashion culture so that might not be a good idea. Nice piece on LV though!
casey > thanks for the names. Most of them are very lovely and inspiring! Thanks a lot!
11/8/2007 at 8:47 PM
jean > quite interesting. I like the 'celestial' suggestion =)
7/7/2012 at 2:28 PM
I think Little Black Book suits the clothes, and for the tag line something like "For workday fashion, go by the little black book."
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