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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline For A New Brand Of Clothing

Posted by Anonymous on 500 Points
Hi All,

Am launching a new brand of clothing named "Spirit". The audience is 13 to 33 years old.
The idea behind the name is to show vigour, determination, courage & passion (BUT NOT A DEAD SOUL). Spirit also means "state of mind", "courage", "vigour". Visually the adverts of "Spirit" would convey those key words as message. Maybe i'll show a guy wearing the "Spirit" branded clothes jumping over a wall or hanging down a rope single-handed, etc....doing something extreme.

But my biggest query is the tagline. Here's a list of them.
1. Complement your character
2. Look inside yourself
3. State of mine
4. Come to life
5. Experience the burning sensation
6. Be born again

Personally, i like No. 4 (Come to life)
I think it fits well with the name "spirit" as i want to show vigour, courage, determination, etc... as it illustrates a person doing something lively and courageous.

But my question is ; wouldn't it be contradictory to use "spirit" and the tagline "come to life"? I fear that it is misunderstood by the audience. Maybe people might think the spirit brand was dead and is only coming back to life. I dont want the brand to be associated with any negative aspect.
Should i change the tagline? or look for a new one? or the worst of it all is; should i look for a new brand name (after finalising the logo and stationary) ?

Any new proposals for the tagline are the most welcome.

Thanks in advance.

Zaheed

  • Posted by mgoodman on Accepted
    The issues you identify can be researched among your target audience. OUR opinions are just those of a bunch of marketing folks who may or may not be 13-33 years old and who may not be in the country (or countries) where you plan to market your clothing line.

    I suggest you conduct some simple quantitative research to assess the appeal of both the brand name and the tagline. It won't be free, of course, but for something this important it could be the very thing that points you to the answer that will make all the difference in your success.
  • Posted on Accepted
    I would not change the words, Zaheed, but I would definitely change the presentation. As you've shown it, the words just lay there, they're flat, they have no - let's say Spirit.

    Here's how I would use them, and - yes - you chose the best of the bunch.

    Come To Life!

    Now, compare that to...

    Come to life

    See the difference? It's in the presentation, not the words.

    The only other concern I have is with the age range you intend to cater to. I cannot envision 33 year old men wearing the same types of cloths - or the same brand name clothing - as 13 year olds.

    Other than those two items, I wish you well.

    Phil
  • Posted by Jay Hamilton-Roth on Accepted
    Why not simply "Live!", since that's the feeling you want your customer to act on. Or, "Live Strong"?
  • Posted by Mati on Member
    Embrace life!

    Spirit
    You've got it, now wear it!

    Spirit
    Step it up!

    Catch the Fever!

    Active tagline and visuals should help steer aware from negative conotations. Sorry no time today for the whys and why nots just a few more exciting call to action tag lines.
  • Posted by AA/Swap on Member
    Hi,

    1. Spirt - "Xtreme Zone"
    Logic - Directly links your store name with Extreme sports, which is full of courage, adventure, vigour etc, which is what you were looking for!!!!

    2. Spirit - "Live your Life"
    Logic - Gives more impetus to the tagline, if you want to use the word 'Life'.



    Swap
  • Posted by Levon on Member
    To me this comes off as some sort of Christian clothing line If this is your target audience you should just own up to it.
  • Posted on Author
    thank you all. These would definitely help. =]

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