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This question has been answered, and points have been awarded.
Catchy Name For Pilates Studio
Posted by Anonymous on
7/27/2010 at 10:07 PM ET
Hello! I'm looking for a catchy name for a pilates studio/chain which relates to "making people feel good", wellness, holistic, pure without being cheesy. I've been racking my brain for too long, can anyone please please help?
7/28/2010 at 3:07 AM
It would be better if you had a written creative brief to share with us, but to speculate maybe ...
"Pilates of Penzance" :)
7/28/2010 at 4:59 AM
Haha, ok fair point. A few points that will help you understand what I'm looking for:
We are launching a chain of boutique pilates studios across Asian cities targeting body-conscious, active individuals who have limited time to keep fit and look for quality instruction and facilities. We offer excellence in mind and body fitness close to our clients’ work and home.
Objective / Purpose of the name: The name should convey desirability (as in a place to be seen training at), mind-body/holistic connection and quality. Excellence in Pilates Training.
Does that help?
7/28/2010 at 8:40 AM
Pilates For Bodies
The Good Core
7/28/2010 at 10:47 AM
7/28/2010 at 1:31 PM
I like JudyJudyJudy's "Transcend Fitness".
Because your target audience lives in Asian cities, I believe marketers who have also lived in Asian cities will have an advantage in finding a solution as they would better understand the cultures.
I was thinking of something "Zen" as in "The Zen of Pilates", but this seems to be lacking as a strong brand name differentiation.
Hope this is some help.
7/28/2010 at 8:18 PM
Thanks to the three of you for your feedback. I like Transcend and Zen and will play around with those. Others I've been thinking about, and tell me what you think:
46degreesPilates (random, but I've owned a studio in Singapore with that name before)
This is so useful for me rather than sitting alone at my computer for hours thinking of something!
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