PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name For A Custom Jewelry Store.
Posted by Anonymous on
8/29/2010 at 10:11 PM ET
I really want to open a custom jewelry store that will not be selling expensive jewelry. We will also be selling some flip flops with rhinestone and some nice fashion bags, so it will be like an accessories store. We will be selling mostly jewelry for teens and jewelry for adults to wear to work, so a bit of fancy jewelry but that are not too expensive. We are located in a traopical island in the caribbean.
We have the name; Mint's
but someone told me Mint's sounds like a candy store.
What do you guys think?
And if you can make a store name with our names (names of the owners)..here it is:
Saide, Farida, Ethel
Thanks, I really hope for some help.
8/30/2010 at 9:21 AM
"Mint's" doesn't immediately bring to mind jewelry. Why not choose the more obvious name of "Jewels of YourIslandName"? As for using your names in the store - don't bother. If the owners change, then will you change the name of the store? The only exception: If your names are well-known (and ideally already associated with jewelry).
8/30/2010 at 5:11 PM
1. "Mint's" sounds like a candy store. You can do better for your jewelry store.
2. And your target audience is too broad. Focus on a narrow market and serve them well. If you pick up some business from other segments, that's fine ... but don't try to be all things to all people.
3. Using your names (or initials) in the business name is going to cause you to miss an opportunity to use the name to position what you do and why someone might want to shop there.
4. It's important to define your primary target audience very precisely. Who are they" Tourists? Locals? Gift buyers? Buying for self? The more you can tell us about the target audience the better able we will be to come up with a great name for your business.
8/30/2010 at 9:31 PM
The problem is I don't want it to be called, the Jewels of "myisland" because people will think that I couldn't find a better name so I just came up with that.
I want a name that's not common I want a name that will be like a brand.
So just a simple and nice/trendy name, because I will not be selling expensive jewelry like gold jewelry, only some jewelry of silver for the one's that want to pay be a bit more for their jewelry instead of buying custom jewelry. So I can't call it a name that will tell the people to back off because it's expensive (Kings jewelry/Caribbean Gems or something like that) and those names are too obvious for my store and that's what I don't want.
So I prefer a simple name for a store that will be selling nice flip flops and fashion bags and rhinestoned headbands and rhinestoned earrings, necklaces etc.
So in other words it will not be selling only jewelry, but other accessories too like bags and flips flops etc.
I'm thinking of:
Give me more names or is Mint's good?
Because I really don't want a common name.
Thanks to everyone for replying!
8/31/2010 at 10:20 PM
Do you guys know the store Applemint? It's in the Pembroke mall and in Bayside in Miami. They have nice products and I like their concept. The store is all pink and the logo too.
So I just want basically a store with a name like that and that sells products like that store does (but not only jewelry like them).
Help me guys!
9/10/2010 at 5:45 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
Why People Share Content on Facebook
by Ayaz Nanji
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
How to Elicit and Use Employee Stories in Your Content Marketing
by Ryan Michael McDonald
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with