Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Any Ideas For A Name For A Women's Fitness Studio?
Posted by Anonymous on
11/13/2010 at 9:57 PM ET
We are in need of a unique, new name for our fitness studio. Currently called, The Girls Room, we need to make a change due to other businesses with a similar title. Our classes include everything from bootcamp to pole fitness to ballet to zumba. Our memberships are Diva, Princess and Goddess.
11/14/2010 at 12:44 AM
Since you intend to open a Women's Fitness Studio, you need to have a name that is appealing to women across age groups. Keeping this in mind, "Girls" tag might not fit well with all age groups. However, the name should give the impression of "a place where they can come and spend time, stay fit and relax as well" - If my understanding is correct on this, then you could look the following attributes -
a) Association with Pink -
"The Pink Room"
b) Surrogate to associate with Women's Club -
c) you could tweak few words to convey the meaning, as well as associate with women -
Hale - Her
These are few ones I can think of. In case you have any other direction in mind, feel free to comment.
Hope this helps!
11/14/2010 at 2:22 AM
11/14/2010 at 8:03 AM
So who are these women? What do you know about them? Where do they live? What are they seeking when they come to you? Is it mostly social, or mostly fitness, or mostly health, or mostly feel-feminine, etc? What is the most important benefit for THEM?
This isn't about what YOU want to do. It's about what THEY want (and would pay for). Let's focus on your customers' most important need and work from there.
We can help, but we need to understand the target audience if we're really going to do a good job coming up with a name that will help your business. And if that's not the goal, then just call it ABC Enterprises. It won't matter.
P.S. Just an unrelated suggestion: When you redo your website, lose the Flash. It's hurting your search engine results. Search engine bots can't see you.
11/14/2010 at 9:35 AM
If you want to keep a similar sounding name, consider: "Girls Zoom Fitness" or "Girls Vroom Fitness".
Or, consider: Shakti Fitness or Lakshmi Fitness.
11/14/2010 at 11:31 AM
Our colors are purple and black. Target audience is 30-45, but we draw in women from all age groups 18-65. Tag line is 'Have Fun. Be Fit. Look Fabulous.' And the goal is to make fitness fun so you are more likely to continue to make it a daily habit. Audience currently likes The Girls Room with TGR being a catchy abbreviation, however, for business purposes, we need to make the change. Women come for fitness and are typically pleasantly surprised to also find their self-confidence and close friendships as well. We are not new as we have been opened for 6 months and the name change will come when we change locations in another 6 months.
11/15/2010 at 3:18 AM
I would add some atmosphere and style in the name, but still would make it somewhat abstract, without "girl/woman/lady etc." thing in it. The word "fusion" is about what you do, and it sounds nice. I'm sure many studios use it already, but you can play with the words and create something original.
- or -
Of those, I like "Fusion Vogue" or "Feel Fusion" the best.
Hope it helped a bit.
11/18/2010 at 10:50 AM
Funky fitness rooms
House of diva
11/22/2010 at 11:00 PM
Only Room For Girls
Your tagline highlights your mission!
11/28/2010 at 8:22 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Bye-Bye to These 10 Web Design Trends
by Scott Donald
Five Incredibly Specific Tactics for Writing Enchanting Copy
by Sonja Jobson
Four Online Marketing Metrics That Actually Matter
by Larry Kim
The Six Key Players on Your Content Marketing Team
by Sandra Gudat
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with