Save $600 on B2B Marketing Forum 2015. Register by midnight ET tonight!
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For The New Fmcg Company?
Posted by Anonymous on
3/25/2011 at 4:30 PM ET
I'd like to introduce myself first, I am Abdul Basit from Pakistan. My company is launching a new FMCG company and its names is ALBERO Pakistan. Our purpose is to introduce new products in great competition for instance in Food and Health Care Products.
I'd like you all to suggest an appealing tagline to incorporate with our website and in company profile.
Look forward to have your feedback and comments.
Thanks in Advance to all of you.
3/25/2011 at 5:41 PM
You might want to explain what an FMCG company is and does, who your target market(s) will be, and also provide the name of your company so we can suggest taglines that fit comfortably with it.
3/26/2011 at 5:39 AM
I'd like to answer your question(s) mention below:
Its actually a "Fast Moving Consumer Goods" (FMCG) company launching its two core brands. We're targeting the masses like Upper and Middle Class (Sec: A,B+,B & C)
a. One of the product is Baby Diapers which comes under personal health care.
b. the second is Staple food products such as: Whole Wheat Flour, branded Rice, Basic and Natural Spices and etc.
the name of the company is ALBERO PAKISTAN (PVT.) LTD.
If you still need any clarification, please feel free to ask.
3/26/2011 at 9:20 AM
It's unlikely we can provide a tagline that spans both diapers and food products to appeal to consumers, unless you want to underscore your pricing or the country of origin (for example, "Locally Made. High Quality. Best Value.").
3/26/2011 at 2:50 PM
I agree with Jay. You need taglines that explain what you do and what benefit you provide. Since that will be different for diapers than for food products, you need two separate taglines, if not two separate brand names altogether.
It's going to be difficult to have your consumers understand that the company that sells diapers also sells food. The two just don't fit together in the same brand, and you'll confuse people if you try to force that on them.
Maybe you need to reconsider your whole branding strategy, since the ALBERO name doesn't really mean anything to either market segment. You could let it be the corporate name, but emphasize the individual brand names in your marketing efforts for your two different segments.
3/28/2011 at 4:04 AM
thanks guys for your great help to clearing up the confusion that lies between the two brands.
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
Top Six Email Marketing Trends You Need to Keep Pace With
by Liga Bizune
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with