Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name For An Educational Institute
Posted by Anonymous on
6/24/2011 at 1:55 AM ET
The institute conducts training seminars for Bankers and to financial sectors. We need a name for this Training School/ Institute.
We were thinking in the lines of 'Showing Light' or 'Lighting your way'
A tag line is also needed to support this.
6/24/2011 at 5:59 AM
Go to the Google Keyword tool and see what search terms are being used most often for the kind of training and seminars you offer. Let us say you are in LA and a search term used a lot were "bank finance seminars, LA." Register the domain name
and variations of it, such as
That is the computer/Internet/SEO friendly part of your name. Now you need to add a human friendly part to it, some humor or charm. The domain name stays the same; you just want to make the name catchier, easier to remember. The above is the long approach, which can work, and has the advantage of being easier to implement than the compact approach.
The compact approach is to take a powerful word (or short phrase) and use it to establish a memorable brand, such as naming a computer company after a fruit or vegetable -- Apple. Easier said than done.
6/25/2011 at 8:56 PM
Visit hydronext.com for branding services. Thanks
6/25/2011 at 11:38 PM
So who exactly is your target audience? Where are they located? Why should they hire you? What makes you different from, and better than, your competitors?
6/25/2011 at 11:41 PM
jiten.j9: I find it really interesting that a company specializing in branding services has selected a brand name for itself that has no indication of what it does, who its target audience might be, or what benefit they might expect.
Want to share the thinking with us? Hydronext? What's that?
BACK TO TOP
Post a Comment
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Top Six Email Marketing Trends You Need to Keep Pace With
by Liga Bizune
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
SEO Checklist: 15 Steps to Optimize Your Website
by Eugene Dediu
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with