Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Professional Development Solutions
Schedule of Events
Digital Marketing World
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 626,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
11/2/2012 at 11:05 AM ET
I am an Office Manager at an established Optometric office. We have just opened a Facebook Business account and are needing a professional slogan to help advertise our business. We have a reputation for being an extremely caring, yet professional office and need a slogan to reflect that.
11/2/2012 at 11:15 AM
We can definitely come up with a slogan for you! You're in the right place.
First we need a bit more information:
1. What's the name of the practice? What do people call you? (Slogan should punctuate, not repeat.)
2. Who are your patients? What's the primary target audience for the slogan? Where do they live? How do they decide which optometrist to see? What are the important considerations in their minds? What words do they use to describe the perfect optometrist?
3. How will you decide which slogan to use if we come up with a dozen or more options? What are the criteria for picking a winner? If we know that up-front, there's a much better chance we can come up with better ones. (If all we have to go on is what you wrote, the ideal slogan might be something like "Caring and Professional." I'll bet we can do better than that.)
4. How will people find your Facebook page? How do they find you now? Do you have a website? Do you advertise, or do you just rely on referrals and walk-ins/drive-bys?
11/2/2012 at 3:06 PM
How about you start with a slogan with the intention of changing it as you go on?
You are already in business, and you will have some client responses. Take the best ones, and the worst ones. If you are brave enough to post them here, we will see if anything can come of them.
Remember that addressing a negative review is something that is done by people who are trustworthy. Charlatans skate over that sort of thing!
11/6/2012 at 7:36 AM
A slogan like a tagline should Call to Action ...answer the above and we can begin.
11/16/2012 at 9:51 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Take 10 / Online Seminars
The Most (and Least) Effective Keywords in Email Subject Lines
by Ayaz Nanji
Get Rid of Your Lousy 'About' Page Once and for All
by Sonja Jobson
How to Start Building a Customer Base With Your Newsletter ...
by Marian Pinera
Six Trends for 2014 in Mobile Marketing and Advertising
by Gregory Kennedy
B2B Lead Generation Trends for 2014: What's Hot and What's Not ...
by Seth Price
See more marketing articles »
Eight Secrets to More Successful Collaboration Between Sales and Marketing
Marketing Automation Goes Agile
Take 10: Key Tips to Consider When Creating a Digital Strategy
MarketingProfs University: How to Make Your Content the Belle of the Marketing Ball
Three P's of Successful Marketing Teams: People, Perspective, and Process
See more online seminars »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with