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Namestorming For Rebranding
Posted by Anonymous on
11/26/2012 at 9:27 PM ET
I need help renaming my PR/communications company. Right now the name is simple enough but people seem to have trouble pronouncing it as it is not an English word. Been trying to think of something that sounds unique but everything I like has been taken. It's a small PR firm with a focus on writing... presskits/press releases/media relations/editorial services/training & workshops. I feel like this is too broad and I need to cut out the editorial and training part of things or just switch to copywriting but that's a story for another day.
For now, I'm trying to come up with something catchy that alludes to writing. I'd also like to not use "PR" or "Communications" as part of the name. So pretty much I'm asking for some help namestorming something that would be as simple as "Write Communications", but replacing Write with something more creative and either taking out Communications or using a fresher word if possible. I hope this post is coherent... Thanks in advance for your help! :)
11/26/2012 at 9:36 PM
While I haven't looked up the availability of any of these, you might consider:
Write On! (name of my former business)
11/26/2012 at 10:00 PM
Writer Up Jimmy
Press Writer, To Go
Then, if you want, add something like "Communications LLC" and maybe a tagline.
11/26/2012 at 10:14 PM
I know someone in PR/Content Authoring here in Australia who calls herself "The Write Woman" which explains what she does in a memorable way. But just talking about writing may be limiting in your case.
Think of the benefit your work provides, and to whom. Do you work in a particular niche area?
For example, if your work paints your client in a better light... You could call yourself something like "Better Organisational Image Co."
If you deal mainly with crisis management, then Crisis Management Team might be suitable.
Tell us a bit more about where you are, your market segments and specialisation, and I am sure you will get more targeted responses.
11/26/2012 at 10:55 PM
Thank you all for the lovely responses. I love Write On, prestoPR, and The Write Woman. Of course, a quick Google search shows that they are all taken, and some of them are used by several companies (which tempts me to go ahead and pick one as well). I thought of another one, Write Wise because I'd started a sentence with just those words: "Write-wise".. but that's taken, too. So is All Write. Can't seem to find a synonym for Write that's just as simple.
@ASVP/ChrisB: My clientele has been varied; I've done web copy, advertising copy, invitations/cards and academic papers; worked with the beauty, food (restaurants), and not-for-profit sectors as well as students.
11/27/2012 at 12:01 AM
These domains are available ..
11/27/2012 at 12:04 AM
Both Write4PR.com and ListeningWrite.com are currently available, if you're interested.
11/27/2012 at 6:10 AM
Hi PR Girl
*disclaimer* I am a marketing consultant who is also a copywriter. My website has no connection to writing ... or anything. Yet it still works.
Let us take a stroll around writing and what you do. In other words, some structured brainstorming:
**Writing uses an implement to make a mark**
Pen and paper
pencil and paper
pen and ink
the 4B pencil in action
**You use writing to communicate**
sense in words
pr in words
the written word
thoughts made visible
**writing to suggest things**
prose to poetry
paragraphs of wonder
We aren't only talking "write" here.
Let me know what you like, and if you have any other ideas. Then we can have another go and maybe find a result. Perhaps someone else will find something useful?
To your success,
11/27/2012 at 9:35 PM
I know you didn't ask for "PR" in the name, but since that's at the core of what you do, and you want to telegraph what you do to clients ...
These domains are available:
You might also look for a name that fits the geographical area of your business, such as these available names:
These are simple and straightforward, and overcome the non-English problem you're faced with now.
11/28/2012 at 6:50 AM
12/9/2012 at 8:45 PM
Thanks again for all your help, guys. My apologies for the delayed response - I'm a student and had exams. Moriarty, your answer was particularly helpful but I also deeply appreciate the domain name help.
I think I'll go with "Write [Something]."
Still working on that.
In the meantime, I need a tagline as well... I'm wondering if that should be a new topic. A few taglines I've thought of are
Weaving Your Ideas
Because words can create a thousand pictures. (Not sure if this even makes sense.)
Weaving Pictures Into Words
Weaving Ideas Into Words
Say It Right
Say It Right. Stand Out
I'm also wondering, since the name is two words, would it be alright for the tagline to be two words as well, for instance,
If the name were "Write Girl,"
and the slogan something like "Stand Out," would that be okay? I don't see too many of those, and I'm thinking there might be a reason for that... do you guys know of any examples, and what are your thoughts?
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