Question

Topic: Taglines/Names

Company Name Required For My New Startup

Posted by Anonymous on 12/10/2012 at 7:33 AM ET 125 Points
I require a name for my new start-up which would be up in couple of months time. It will mainly deal with setting up web stores across the globe.
I require you to suggest some names for the same. It should be unique as well as has to go along with the business of e-commerce.
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RESPONSES

  • Posted by Moriarty on 12/10/2012 at 7:55 AM Accepted
    A name for your business is far less important than telling your clients what you do. Setting up web stores is one thing, doing it in a way that does not rely on undercutting other's prices is quite another. Because it is here that the real game-changers are to be found. It is also the realm where your uniqueness is discovered - and believe me, it is not easy to be unique and still please everybody!

    So: what is your best client. What are their likes and dislikes (which is quite different from what kind of shop they intend opening).

    Moriarty
  • Posted on 12/11/2012 at 8:05 AM Author
    @ Phil - Hi Phil. I apologize for my wrong gesture. Will keep in mind henceforth. Coming back to topic i have moved once step ahead of formal plan/written plan. There are already some investors ready to invest and with that have couple of clients to work with.
  • Posted by mgoodman on 12/11/2012 at 8:15 AM Accepted
    It isn't clear who your primary target audience will be or what you want the name to communicate. What unique benefit do you provide, and for whom?

    You haven't given us enough information to come up with good name recommendations.
  • Posted on 12/11/2012 at 8:47 AM Author
    @mgoodman - Hi. My target segment would be mainly small scale as well as medium scale enterprise. None of the MNC would entertain us because they have their own set of software's to perform the task.
    We will be mainly dealing with Magento, wordpress, Html5, Php, CSS.
    Name should mainly communicate the type of business of e-commerce.
    Hopefully this info would provide clarity to certain extent.
  • Posted by Moriarty on 12/11/2012 at 9:34 AM Member
    Which brings us back to what I asked you ... "What are their likes and dislikes (which is quite different from what kind of shop they intend opening)." Because irrespective of their being a medium or small enterprise, they will have likes and dislikes. Tapping into these will do you more good than anything else you do.

    M
  • Posted by Jay Hamilton-Roth on 12/11/2012 at 10:45 AM Accepted
    I'm still unclear what "setting up web stores across the globe" means. Are you creating web sites in various regions? Drop-shipping/order fulfillment? Would a small business be interested in your offering? Why or why not? Can you give an example of how you'd work with a business?
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