MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names     
 
This question has been closed, and points have been awarded.
1-800-assistant
Posted By: timothymlong* on 1/6/2005 11:10 PM (CST) 125 Points
I am in the mortgage business, and I market a by using the number 1-800-ASSISTANT, I need a tagline to go with it. I have thougt of:

"Your mortgage assistant"
"assisting you every step of the way"

Any ideas??

Thanks,
tim

Posted by: SRyan ;] Member Response
1/7/2005 2:15 AM (CST)
Don't repeat the word "assist" in the tagline. Try something like this:

"24-hour mortgage help."
"Your mortgage hotline."
"Your toll-free hotline for mortgage help."
 
Posted by: W.M.M.A. Accepted Answer
1/7/2005 9:06 AM (CST)
Agree w/Shelley. Do as she states...however you MUST use a word that is descriptive. Assist is generic.

Your Mortgage Advisors
Your Mortgage info Source
24 Hour Mortgage Hotline

Good Luck
Randall
WMMA
 
Posted by: wrightange* Member Response
1/7/2005 2:30 PM (CST)
I've started a virtual Assistant business where I offer administrative and event planning services and I need to develop a tag line. I've thought of:

We get the job done at an affordable price...
Your online partner....

As you can see I'm failing miserably...

Any suggestions?
 
Posted by: browncatfan Accepted Answer
1/24/2005 11:02 AM (CST)
Instead of just describing your service, sneak the benefit in!

"Making Mortgages More Painless."

"Get a (mortgage?) loan without FEELING alone."

"Lower your mortgage rates. (And your blood pressure.)"
 
Posted by: AndrewS Member Response
1/25/2005 5:19 AM (CST)
I agree with Shelley in that you do not need to use the term "assist" again.

Build on what you have, explain a little more about what you do. Describe your core benefit to the market.

Good Luck
 
Posted by: telemoxie Member Response
2/2/2005 7:43 AM (CST)
how about, "Helping you save money"
 
Posted by: mgoodman Accepted Answer
2/4/2005 3:13 PM (CST)
Shelley is right. Don't repeat the name in your tagline.

The real question is "What's your positioning?" Surely you have more there than a phone number that spells "assistant." Why should people call you? What's the most important benefit they'll get if they use your services instead of a competitor's?

Have you talked with your target audience and found out what it is they look for when searching for a mortgage broker? That would be a good way to start figuring out what your positioning should be. After all, if you promise 24/7 availability by phone, but your target audience is more concerned with a face-to-face meeting, you could have a business concept that's doomed to fail no matter how clever your phone number and tagline are.

Did you prepare a business plan before you started this venture? What was the key benefit you identified there? Do you still believe that's the right benefit? Is it unique, or is it something everyone in the business promises? (Competitive rates, fast answers, easy paperwork, etc., etc.) How are you reaching your target audience with the message? What are you telling them they'll get if they dial your ASSISTANT phone number?

I think your next step needs to be identification of a positioning that will win in the marketplace. Without that you're rearranging deck chairs on the Titanic. (Sorry, I know that's really trite, but I couldn't come up with any other clever metaphors to make the point.)
 
Posted by: Nancy Myrland Accepted Answer
2/4/2005 10:28 PM (CST)
mggodman is right. What are several words you can identify that describe what you do? Think of words used that have to do with what you do for your clients.

By the way, what are you doing for your clients? Are you a mortgage broker--you didn't say? Assistant and mortgages aren't similar, nor obviously complementary words to me, so I am even wondering if you have the right phone number.

Back to your tagline...after you help us with the descriptions of how you are helping your clients, and what problems you are solving for them (what makes them lose sleep about this kind of transacation?), then we can think about what your SHORT tagline should be. It should be focused on your client, not on you. Does your company have a name? Your phone number won't always be sitting right next to your name and tagline anyhow. Always be careful to give your actual phone number when using 1-800-ASSISTANT. There are few things more irritating to some than when they have to look at their dial pad to figure out your actual numbers. Don't ever make them work to find you! They don't have the time and they don't need to work as there are always other companies who do what you do who will make it easy to find them.
 
Posted by: Stokefire* Accepted Answer
2/7/2005 6:04 PM (CST)
Agree with most of the comments here about the way to go. They already know you're assisting them with something, but they don't know what.

So... your tagline could be...

"Helping you (do X)" where X is the thing you do best.

A few ideas to help you along the path...

* Helping you get the best price with the least hassle"
* Lending a hand to land the best mortgage.

Think about it. If you tell someone you're an assistant do you think they could accurately tell you what you spend your day doing? If not, then your tagline needs to paint the picture and tell 'em what you do best.

Good luck!

Tate
 
Posted by: Val (Moderator)* Moderator Response
2/14/2005 12:33 AM (CST)
Hello all. I am closing this question, since its more than two weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions.

Thanks, so much, for participating!
Val (Moderator)
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12753)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.