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This question has been answered, and points have been awarded.
Slogan For A Health And Fitness
4/16/2005 at 12:35 PM ET
I have been asked to come up a slogan for a health club. The owners are really insisting that they don’t want to be known as another gym. Their main goal is personal training. Not only physical training but also in nutrition, healthy eating and healthy life style. Although you can get regular membership to the club to use the exercise equipment and join many of the classes, but they really are focusing on that one to one relationship on their clients.
We want to slogan to be something that promotes health, healthy living, and a healthy life style. And preferably, if possible, something that joins health and productivity together because they want to target some corporate clients. The club is located in one of the wealthiest business communities in their state. I look forward to your comments.
4/16/2005 at 4:44 PM
"Just for the Health of it!"
4/16/2005 at 11:08 PM
If they really want to be known as more than "just another gym," they'll have to have some meaningful support for WHY they are different. Most gyms at least allude to the nutrition/lifestyle components of their offering. That's not unique in the category any more.
The slogan "Just for the Health of it!" is fine, but there's nothing in it that is particularly unique. (I actually like it, but it doesn't set your client apart from competition, IMHO.)
I think it's going to be tough to be distinctive in this category. You may be better off going for a memorable slogan than one that is competitive.
More important than the slogan, in my opinion, is the communications plan and marketing strategy. How do they plan to generate awareness among the target audience? That's probably going to make a lot more difference than the slogan.
4/17/2005 at 2:07 AM
As usual, mgoodman has many wise things to say. I also like the slogan "For the Health of It," but know that there are at least two companies in my suburban Chicago market using that slogan or something similar (a hospital and a health food store).
If you are truly trying to be something different, don't call facility a gym. As mgoodman said, the communications amd marketing strategy are going to be the key to your success. Therefore, if you don't want to be "just another gym," develop a culture in which you call your facility a "wellness center" or a "health spa" or "holistic health center." Take the word gym out of your name and all your literature. Script staff to use the chosen descriptive phrase.
And utilize marketing and communications that build upon that. Ads could feature a fictional couple of Jim (get it) and Mary that talk about all the qualities of the facility, one talking about the traditional gym stuff and the other talking about the education, nutrition, etc. features. I would probably make it Mary who talks about the traditional features.
As for slogans, again I agree with memorable vs. competitive. Some ideas:
"Health from A to Z"
"Personal healthy care"
"Fitness for your mind, body and spirt"
"Better than an apple a day!"
I hope this helps!
4/17/2005 at 8:24 AM
Some random thoughts.........(you could probably mix and match some of these)
Health for the whole person
For whole-hearted health
Total health that's going places
Total health for life's go-getters
Total health that gets results
Total body care that gets healthy results
Total body fitness for healthy results
Total body fitness for people who are going places
Total body wellness that gets you going for good
4/17/2005 at 11:39 AM
Thank you all for your very intuitive responses. In regards to Mgoodman’s insightful comments, I like to add that they have been trying to set themselves apart from being another gym in their advertising, but the problem seems to be on exactly how to support “ WHY they are different”. Their old slogan used to say “the personal training company”. But obviously that’s not working. I am looking forward to more of your comments and suggestions.
4/17/2005 at 5:17 PM
Your wellness is our focus.
Wellness: body, mind and spirit
One on one wellness
The wellness company
Fitness matters, wellness works.
We focus on wellness.
Total fitness takes more than a gym.
Sanjeev Kumar Vyas
4/18/2005 at 5:46 AM
"Health from Head to Toe."
"Health from Head to Toe & anything in between"
4/19/2005 at 2:13 AM
I like positioning the business as a part of the customers team, a coach, mentor, ?
Your personal health coach
Expert coaching to reach your fitness goals
Customized health and fitness coaching
Put a fitness expert on your team
A healthy approach to fitness
Protect your health - team with an expert
Health & Fitness for a more productive life
Get more out of life
Mind, body and goal
A mentoring approach to health and fitness
Success through health and fitness
I hope these spark some ideas.
4/20/2005 at 9:23 AM
Here are a few:
XYZ Club - Where Your fitness matters
We value your fitness
Your fitness is our business
Fitness for Life
Hope it is line with your client's thoughts..
4/23/2005 at 12:19 AM
Wow, I am very thankful for all of your suggestions and comments. I got much more then I had expected. With all of these great suggestions and ideas, I am sure that we can come up with a great slogan.
Thank you all,
9/17/2008 at 1:45 PM
(insert business name- i.e. "Fit and Healthy") -
Retrain 'your' lifestyle at - "business name"
Lifestyle training - available only at "business name" -
"business name" - not your average fitness club
"business name" - FOR FULL SERVICE FITNESS
3/12/2012 at 10:43 AM
Hi, I am new to this site and I already loving it!
I have a small online pet store. We specialize in selling high quality, all natural and organic pet foods, treats, vitamins as well as high quality pet supplies such as leash, beds and others.
I am looking for a slogan that communicates our unique online stores.
By the way, we only sell dog and cat products.
Thanks for your help.
5/2/2012 at 2:18 PM
We are attending our first Buisness and Wellness Expo next week and we are racking our brains on a good catchy slogan to print on our gift bags and water bottles. Something intelligent, but cute is what we are shooting for. Something memorable!
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