Know-How Exchange : Taglines/Names

Wouldn't call that "niche". Call it "full service corporate & leisure"

Michael

I agree the "niche" thing is confusing and I'm still working on the verbage. I really would like a catchy tagline for "Exceptional Travel and Tours"! Thanks for the ideas!

Thanks for those that have posted and I appreciate the catchy tagline! Could I please have a few more choices or suggestions...I know you all are very talented and am grateful for this site!

What are you trying to communicate with the tagline? Why do you want a tagline? Are you concerned that the name doesn't explain what you do? Or perhaps you're worried that you will appeal to the wrong target audience?

Who IS your primary target audience? Where do they live? How do they decide which travel agent to use? Why should they choose you? What makes you different from, and better than, your competition? What unique positioning benefit do you provide?

I wanted to add a little sense of humor or wit to my long name. My need is to have a tagline to hopefully embed my name into customers. I thought perhaps a tag line like"your vacation doesn't have to be expensive, just exceptional..." or "exceptional service at an exceptional price." Perhaps the name says it all and I shouldn't worry about adding something catchy.

Thanks everyone for your participation and I appreciate your responses!