Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Catchy Name For A Mri Facility @jersey Shore
1/2/2013 at 7:29 PM ET
Need a catchy name for a single modality MRI facility in the new jersey shore area. The MRI is of open design and has other facilities nearby with names like shore open MRI, Atlantic open MRI, ocean MRI, etc
1/2/2013 at 7:42 PM
Tell me: how are your customers going to choose between
"shore open MRI, Atlantic open MRI and ocean MRI" - what do these names tell them apart from the fact that each has an MRI machine?
Nothing save that they are by the sea.
Which doesn't help them very much, does it? Unless they want to go swimming afterwards, that is.
So, my question to you is this: what makes your intended facility different from all the rest? I doubt that many would go for "Single Modality MRI" although it is catchy as a name because few people will have a grasp of what modalities are, alone or in herds.
USPs are my job. Only a USP isn't a USP when it is the same as everyone else's. That is when it is just another battleship. Big, grey and ... big. We need to know what you can do for us who need MRIs that nobody else can. Or will. Or is going to tell you about.
Because then your name won't just be catchy, it'll be barbed wire.
In the meantime, some taglines ...
Not very imaginative are they? Only ... we don't have much to go on, do we?
1/2/2013 at 9:16 PM
The true only difference we will be offering is that we specialize in personal injury. Meaning we work with attorneys and help them in trials by giving them the tools to broadcast images to the jury for clearer presentations and education. We also contract with all the local motor vehicle insurance companies which makes it easier for the patient to afford the scan. If their was a word I could use that would tell that story without sacrificing the medical or geographical aspects of the entity I would consider it. Thank you
1/2/2013 at 10:11 PM
You need a relevant name, less so something catchy. If most of your patients come to you from within a 25 mile radius it might be wise to stick with a county, town, or township name to which you attach the letters MRI and the word "Service" or "Clinic". This way there's no confusion as to what you do.
1/3/2013 at 3:50 AM
New Jersey MRI Center (.com available)
1/13/2013 at 9:28 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
YouTube Film School for Marketers: The Scrappy Upstart's Cheat ...
by Lena Brooks
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
The Most Effective Digital Lead Generation Channels
by Ayaz Nanji
PR People: Focus on These Five Areas Instead of Branding
by Kate Lobel
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with