Tell me: how are your customers going to choose between

"shore open MRI, Atlantic open MRI and ocean MRI" - what do these names tell them apart from the fact that each has an MRI machine?

Nothing save that they are by the sea.

Which doesn't help them very much, does it? Unless they want to go swimming afterwards, that is.

So, my question to you is this: what makes your intended facility different from all the rest? I doubt that many would go for "Single Modality MRI" although it is catchy as a name because few people will have a grasp of what modalities are, alone or in herds.

USPs are my job. Only a USP isn't a USP when it is the same as everyone else's. That is when it is just another battleship. Big, grey and ... big. We need to know what you can do for us who need MRIs that nobody else can. Or will. Or is going to tell you about.

Because then your name won't just be catchy, it'll be barbed wire.

In the meantime, some taglines ...

Beach MRI
Boardwalk MRI
Seaside MRI
Seashore MRI

Not very imaginative are they? Only ... we don't have much to go on, do we?

Moriarty.

You need a relevant name, less so something catchy. If most of your patients come to you from within a 25 mile radius it might be wise to stick with a county, town, or township name to which you attach the letters MRI and the word "Service" or "Clinic". This way there's no confusion as to what you do.

New Jersey MRI Center (.com available)