Question

Topic: Taglines/Names

Need Catch Phrase For New Cleaning Business.

Posted by Anonymous on 1/21/2013 at 4:20 PM ET 250 Points
Looking for a catchphrase or tagline for my new cleaning business. The name of the business is Serendipity.
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  • Posted by Moriarty on 1/21/2013 at 5:44 PM Accepted
    Could you expand a little on who your customers are, and where they live? The more targeted you can be, the more effective your tagline - and your advertising - will be. After all, with a generic tagline, your best customer might just remember to phone someone else ...

    What kind of serendipity is going to bring you better clients?

    Serendipity, the harmony of house cleaning
    Serendipity, coming home to a pleasantly surprising cleanliness

    Not very good ... give us a hint!
  • Posted on 1/21/2013 at 6:01 PM Author
    The residential cleaning business will be in Richmond, VA. My target auidence is the professional woman who doesn't have time to add one more task on the to do list. I will offer green cleaning as well as concierge services for picking up cleaning and groceries, somewhat of a home care service. Is this helpful.
  • Posted by Moriarty on 1/21/2013 at 6:15 PM Member
    Thanks. Try these and let us know ...

    It's all done! It just happened like serendipity. Oh! it was Serendipity!

    I got home feeling horrible. I hated everything. Opening the door, and it's all done. Thanks, Serendipity.

    Just too tense, too much to do. I need that special help, but where? I need something special in my life. Serendipity.

    It's a never ending list. I need help and don't know where to look. I need some Serendipity!

    Any good?? M
  • Posted by Jay Hamilton-Roth on 1/21/2013 at 6:30 PM Accepted
    Since Serendipity doesn't give a clue of what you offer (or to who), then your tagline needs to make it blindingly obvious:

    The Richmond (VA) Home Cleaner
    Consider Your Home Cleaned
  • Posted by david.boullata on 1/21/2013 at 8:12 PM Accepted
    Based on my marketing method which you can explore here:
    [URL deleted by Moderator]

    This is your core marketing message, it is what you do: Serendipity helps busy Women do it all.

    Based on that core marketing message here are some variations for a "catchphrase":

    "Doing it all doesn't mean you have to do it all. Serendipity."
    "Do it all, without doing it all. Serendipity."
    "Now, you can do it all. Serendipity."
    "Do it all. Serendipity."

    Think about what you do from your customers point of view and speak to that idea. Your prospects want to "do it all" but can't because their career takes precedence.

    David Boullata
    [URL deleted by Moderator]
  • Posted by mgoodman on 1/21/2013 at 8:27 PM Accepted
    If it's a new business, who says it has to have a name like Serendipity? Can't you pick a name that communicates the benefit you deliver? If you're stuck with Serendipity then the tagline has to do all the work, and it can't get to the emotional payoff for your target audience.
  • Posted by ItsAllAboutMedia on 1/21/2013 at 8:28 PM Accepted
    Serendipity - The Clean Green Gleam Team
    Serendipity - We put the Green in Clean
    Suds & Serendipity
    Serendipity - We'll sweep you off your feet!
    Serendipity - We don't cut corners...we clean them.
    Serendipity - We'll make it clean - and keep it green.
    Serendipity - When you need a clean break from the norm
  • Posted on 1/21/2013 at 10:37 PM Accepted
    Serendipity-Discover your inner cleanliness.
    Serendipity-Because we find filth where you can't.
    Serendipity-It feels great to walk into a clean home
  • Posted by charles.stannard on 1/22/2013 at 9:30 AM Accepted
    Fastidious to a Fault
    Fabulously Fastidious
  • Posted by art on 1/23/2013 at 11:11 AM Accepted
    Serendipity means 'happy accident' or 'plesant surprise' - perhaps a play on that?

    Serendipity Cleaners
    Let us be your plesant surprise!

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