Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Health Advisory Committee Needs Name
1/26/2013 at 11:01 AM ET
I work in the Patient and Public Engagement team within the regional health department and my team supports dialogue between health department and members of the community. OUr goal is to create opportunities for patients/families/clients/members of the public have a voice in health care service planning and decision making. For more information, see
As part of this work, we host a advisory committee of members of the public. This group is currently called the Community Engagement Advisory Network (CEAN) but we need to re-brand and thus need a new name. We brainstormed ideas can only generate traditional suggestions like: Health Advisory Council, Public Advisory Network.
Can you suggest a new ideas for a name for this committee?
1/26/2013 at 12:02 PM
A few ideas - they may assume the context of your setting. Taglines in brackets.
The Decision Makers. (Community and professional work group. )
Community Decision Makers
Where the buck stops. (A work group of locals and professionals.)
BC health group
1/26/2013 at 12:08 PM
The members are more 'advisors' than decision-makers (when reality sets in) so I want to make sure the name does not lead to misconceptions about the role and responsibility involved. This group is a chance for the the public (including patients, clients and their families) to share their voice about what's working and what's not in the health care system. Another group in BC with a provincial mandate for this type of work is Patient Voices Network.
As you can see, clearly describing our work is one of our ongoing challenges!
1/26/2013 at 12:19 PM
Here are some examples of how the CEAN members are involved:
- Taking public seats on specific advisory committees in the health department (i.e. patient safety, end of life, mental health)
- Participating in discussions and forums about new health strategies, policies, programs/services
- Responding to questionnaires and surveys about various health services
- Reviewing content and user-friendliness of patient information materials
Here are some of the key words (aka jargon) that we use in our work that gives more of the 'essence' but these are also words we're trying to avoid in the name because they are jargon:
Engage/Engagement, Dialogue, Involvement, Conversation, Discussion, Public participation, Public voice, Patient voice
In it's simplest for here's what we do:
Let the public tell us what they want from health care. Listen to their input and experiences. Use the information to make the health care system better.
Hope that helps clarifies further! Thanks for your suggestions!
1/26/2013 at 12:51 PM
Hi Andi, and thanks for getting back.
In my defense, I wish to draw your attention to the following blurb from your website: "4. Community partnerships; We provide community groups with the tools they need to be part of the health care decision-making process in their communities."
Which is where my ideas came from.
Community Voice - bringing community and professionals together
The Gathering Group
1/26/2013 at 1:30 PM
Share Your Voice
Speak Up About Health
Engaging Health (Dialogue)
1/26/2013 at 9:20 PM
Why do you need to rebrand? What's wrong with the current name?
I'm sure I'm missing something here. The current name seems fine to me.
Who is the rebranding for? Who is the audience? What's the objective of the new name? What's wrong with the current name?
1/28/2013 at 3:13 PM
The re-brand has been suggested the Senior Leadership Team because the current name (and history of the group) has lead internal staff to think of the committee as a resource for the Community Engagement team instead of something we support for the whole organization. The new name is a way to refresh this positioning and is part of a whole re-visioning process about the purpose and mandate of this committee. Our department is also being repositioned within the organization to have a more strategic focus so there are a lot of forces contributing to the rebrand process. And on an entirely trivial note, no one knows how to pronounce the acronym (we say 'keen' but we get also of 'see' or 'key-an') which leads to further confusion with community partners.
The audience: The new name will have to resonate with both members of the public who want to get involved as well as internal staff who will call on this group to support the service planning and improvement projects.
1/28/2013 at 3:49 PM
Oh, goodness. Now we have other groups imagining that the Community Engagement Advisory Network have something to do with community engagement teams - who only deal with community engagement, possibly deal with community engagement networks - but not with community engagement advisory networks.
This is the sort of thing that administrators seem to excel in being able to cobble together and confuse everyone with - along with themselves.
You have an advisory network. (AN of the CEAN). It deals with the community - only we can't use this now because it is confusing some people (usually the ones that get easily confused anyway because they can't think properly about anything outside their niche). Your network is also something that reaches out to the outside public.
You could have Public-Outreach-Meetingplace POM.
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
How to Master the Balancing Act Between Web Design and ...
by Roy Chomko
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with