Question
Topic: Taglines/Names
How Important Is Year Established Of 1864?
I am an independent insurance agency owner. The current business name is Tervo Agency, as it has been since its founding in 1864. We are the oldest business in the area. "Tervo" is a well known area family name. We feel the need to get "Insurance" in our name so people know what we do. May go with Tervo Insurance, Tervo Insurance Agency, Tervo Insurance Group, etc. We also want to try to come up with a tagline. How important is the 1864 founded date? Should it be part of the tagline? Should we get it within the logo but not part of the tagline? Tagline ideas would be appreciated.
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