Question
Topic: Strategy
Help With Marketing Alzheimer's Care
I am the Mkt Director for a premier assisted living facility which is all private pay - ranging from 3000 - 10000 a month depending on resident need. The building is comprised of 4 floors, one of which is a locked Alzheimer's/Dementia unit. All of the other floors are full except for this unit. The trend we are seeing is that family members are afraid to put their loved ones on this level even though they could benefit from the care given their. They do not view their loved one as having the disease "that bad." We have tried target marketing through print ads and various email campaigns and am at a loss as to what to try next. Any help would be greatly appreciated!
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