Question

Topic: Taglines/Names

I Need Help With A Slogan For My Boutique.

Posted by kingstun803 on 250 Points
Hello I need some advice and help about my boutique name, well, as trying to implement the right slogan. The name that I came up with to name my boutique is Velvet Russe which I will mainly sell accessories such as jewelry, shoes, fashionable handbags and little bit of clothing.
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RESPONSES

  • Posted by mgoodman on Accepted
    I'm sure this will expose my ignorance of the fashion world, but what does Velvet Russe mean? Will your target audience get it, or are they likely to be as out of it as I am?

    So let's start with a definition of your primary target audience: Who are they? Where? Where do they shop now? Why might they switch to your boutique? What benefit do you offer them that sets you apart from your competitors? How will they learn of your existence? Where will the slogan be seen/heard?
  • Posted by saul.dobney on Accepted
    A touch of luxury

    Make it plush

    The best feelings
  • Posted by kingstun803 on Author
    Reply to mgoodman thanks for your response and you are not in any way exposing ignorance when it comes to helping someone out. The word velvet is a unique name that is rarely used for boutiques and other store chains. Next the word russe means a russian women which their styles are rarely recognized which they are known to wear their fluffy hats with fur or mink coats. The audience that I am trying to catch is young adults to sophicated and trendy chic. However the types of styles are very unquie pieces that would accomodate the age groups if they want change their normal fashion style. For example if a corporate woman usually wears pants suits on a daily basis. My boutque can offer her dressy trousers high waist pants with a dressy tops paired with elegant accessories that will enhance her outfit without evening missing her suit jacket. The consummers now shop everywhere to see if they can find trendy fashions ranging from the mall, shopping plazaa, and big outlets. Barely, any women would think to find fashionable goods at flea markets and mobile where I can accomadte their time at any given moment. For now my slogan will be seen on fliers, flea markets, social media and hosted events locally.
  • Posted by Moriarty on Accepted
    I happen to like "Velvet Russe" very much - it's French, velvety, colourful (Russe) and Russian all in one!

    Here we go -

    If it's special, it's here
    European elegance
    Elegance from Potugal to Russia

  • Posted by DougM on Accepted
    Cosmopolitan Chic

    Good luck!

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