Question

Topic: Taglines/Names

Name Needed For Cake Business

Posted by blfritsche12 on 4/2/2014 at 10:13 AM ET 125 Points
I am trying to come up with a name for my new cake business. I would prefer not to use bakery because I will be working out of my home (which is now legal in TX)

I would like my name in there somewhere maybe. (Brandi) I like alliteration, but I don't want it to sound cheesey! I want it to sound sophisiticated and professional.

Thanks!
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RESPONSES

  • Posted by mgoodman on 4/2/2014 at 10:40 AM Accepted
    Before we get to the name, let's understand better who the target audience is and what makes your cakes different from, and better than, the ones folks can buy in a "real" (i.e., physical) bakery shop.

    As for the use of your name, unless you are very well known in your area for cakes, it's probably not going to do much for you. Most people won't automatically think your cakes are better because your name is Brandi.

    How are people going to know you're in business? Where will they learn about you? Do you have a marketing plan?
  • Posted by blfritsche12 on 4/2/2014 at 12:02 PM Author
    I have been doing cakes for a little while and I do have several returning customers. I do mostly birthday cakes. Word of mouth and Facebook have been my main source of "marketing". However, since I am planning on doing this more full time instead of on the side I will be getting brochures and business cards out to others in my community. Word of mouth goes a long way around here. I have three young children, so I am meeting potential new clients (moms) everyday.

    I've tasted other cakes in my area, and mine are so much better tasting. My cakes are much moister and my buttercream has a distinct flavor. I also do different flavors of cupcakes besides just the plain old vanilla and chocolate. Some of them are : Key Lime cupcake, Smore's cupcake, Chocolate chip cookie cupcake.

    Having my name attached may not matter at the beginning, but I feel like later on the more established I am, the more it will matter. (but I could totally be wrong)

    My last name may get more recognition because it's different and many people know me or my husband, but it's hard to spell and pronounce (Fritsche- sounds like richey).

    I thought about "The Cake Fanatic" because I'm a huge sports fan too, but I'm not sure if that conveys the right tone I want.
  • Posted by mgoodman on 4/2/2014 at 12:27 PM Moderator
    I kind of like the "Cake Fanatic" approach.

    Crazy Cakes
    Great Cakes
    Cakes Galore
    Super Cakes
    Cake Mania
    Cake Emporium
    Cakes Fantastic
    Nothing But Cakes

    You can even use your name in addition, like this:

    Brandi Fritsche's
    Crazy Cakes
  • Posted by Jay Hamilton-Roth on 4/2/2014 at 1:03 PM Accepted
    Cake Fanatic could work.

    A couple of other ideas: 3 Kids Cakes & Kid-Approved Cakes

  • Posted by blfritsche12 on 4/2/2014 at 2:31 PM Author
    What do you think about Honey B Confections? Not sure about a tagline, but I could use a little bee as a symbol.
  • Posted by saul.dobney on 4/2/2014 at 4:38 PM Member
    Cakie B

    Cakemakers

    Brandifresh Cakes

    Brandibakes homemade cakes

    Brand 1 Cakes
  • Posted by mgoodman on 4/2/2014 at 5:18 PM Moderator
    Honey B sounds like the cakes are made from honey. That gets even more obvious if you use a bee as part of the logo.

    Best to not be so "cute."
  • Posted by tcgren on 4/2/2014 at 10:12 PM Accepted
    Confections makes me think of candy more than cake. Cake Fanatic isn't bad, it has a good ring to it.

    --Miss Cake and Identity (not quite what I was hoping but trying to use a similar sound to another catchphrase)
    --The Cake Mutiny
    --a bit of a ripoff but -- The Cake Whisperer

    For this challenge I took a moment to ponder....When I think of what I would prefer to have from a cake:

    Either it's so tasty it's almost sexual - Cake Pleasures
    Or it's made at home with love - HomeCaked Love
    Or it's made with great ingredients/healthy for you - (couldn't think of a name)
    Or it's so well decorated or made, it's almost a work of art - Cake Expectations
  • Posted on 4/3/2014 at 10:43 PM Accepted
    Put's your name in your business so that they can easily remember where they eat some cake ,some businessman use their name when they are thinking for business name an as an call center at https://www.asiakaspalvelua.fi/ i always prefer to some of my friends that use their name when they are building their own business for business name.
  • Posted on 4/4/2014 at 12:37 PM Accepted
    More word/theme ideas .....

    Home-baked Cakes
    (Brandi's Home-baked Cakes?)

    Masterpiece Cakes

    Cakes by Brandi (simple)

    Brandi Bakes Cakes

    I like one suggested by Saul, The CakeMaker.



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