Question

Topic: Taglines/Names

Tagline For Eco-friendly E-store

Posted by brown.lindaa on 8/9/2014 at 1:12 PM ET 125 Points
Would love any ideas, snippets, phrases for a tagline for a national eco-friendly e-store furnished with earth-friendly products not just for the eco-conscious already but for the mainstream group that is heading that way due to seismic bombardment of everything being labeled "green" these day. "Green" is in the store name, but there is a fun tone and understanding the market is people with discretionary income that are moving towards new behaviors and better balance in their lifestyles.

Thank you.
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RESPONSES

  • Posted by mgoodman on 8/9/2014 at 9:44 PM Accepted
    What kinds of things do you sell? Why might someone come to your store? Do you think people are just looking to buy something eco-friendly without knowing what benefit they will get or what basic need they want to address? I'm not sure I get it.
  • Posted by Jay Hamilton-Roth on 8/9/2014 at 11:54 PM Accepted
    Because "ECO" is in all out "DECOR"
    The Eco Logical Source For Everything
  • Posted by brown.lindaa on 8/10/2014 at 12:39 AM Author
    Thank you for the great possibilities. The product line spans several categories - housewares, gardening, some clothes, sporting goods, toys....and leans towards the socially conscious but more in terms of content.

    Would love to hear more!
  • Posted by Jay Hamilton-Roth on 8/10/2014 at 10:24 AM Member
    (typo: should be: Because "ECO" is in all our "DECOR")
  • Posted by brown.lindaa on 8/10/2014 at 1:03 PM Author
    Thank you. I guessed that was the case. I appreciate your creativity. I'm a good writer but not a creative one.

  • Posted by mgoodman on 8/10/2014 at 5:21 PM Moderator
    I understand the breadth of your product line. My question is: What will people have been searching for when they find you? Do people search for "eco friendly things," or do they search first for what they want, and then narrow their options to the eco-friendly ones?

    How do you expect your target audience to find you? What keywords will they have used?
  • Posted by brown.lindaa on 8/20/2014 at 12:17 PM Author
    My best guess is people always shop for what they want and then consider other features and factors. I understand I have to provide compelling products as well. It is a stepwise process. Thank you. It is fine to close this question now. I received some very helpful information.
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