Question

Topic: Taglines/Names

Tagline For Hr Shared Service Ccenter

Posted by Cathleen_mercado on 9/30/2014 at 1:44 PM ET 250 Points
We have implemented a Human Resource Shared Service Center. The purpose is to provide centralized HR Services to all employees that includes answering general questions regarding benefits, processes, education reimbursement, etc. Employees are not accustomed to using this type of service. We are looking to come up with a tagline that conveys that the service is a one stop shop to HR matters, delivers excellent customer service and response in a timely manner, and is effective. Any suggestions for taglines would be greatly appreciated. Thanks!
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RESPONSES

  • Posted by mgoodman on 9/30/2014 at 2:18 PM Accepted
    Does the service center have a name that people use to refer to it? The tagline will be helpful to communicate the benefit, but there should probably be a name to describe what it is. And the name and tagline have to work together.

    Similarly you may want to include some reference to the company -- name or nickname -- so there's a familiarity and credibility factor you won't have to address head-on.
  • Posted by Jay Hamilton-Roth on 10/1/2014 at 9:01 AM Accepted
    Is this an internal service (for your company's use) or are you selling the service to other corporations (for their internal use)? If the former, then the name should appeal to the employees. If the latter, it should appeal to the decision makers in other corporations.
  • Posted by Cathleen_mercado on 10/1/2014 at 9:33 AM Author
    We currently do not go by anything besides human resources service center.
  • Posted by Cathleen_mercado on 10/1/2014 at 9:35 AM Author
    This is an internal service.
  • Posted by Jay Hamilton-Roth on 10/1/2014 at 10:01 AM Member
    If it's internal, can you describe (from the perspective of the employees) how this new system will be noticeably better? What existing problems will this solve?
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