Question

Topic: Taglines/Names

Speech Therapy For Communication Disorders

Posted by menongayathri8 on 10/9/2014 at 9:02 AM ET 250 Points
i need a short and sweet tagline to start my web and clinic which is basically going to deal with speech therapy for both normals and special individuals. it will include from basic evaluation to speech therapy and home programs for better development.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/9/2014 at 9:40 AM Accepted
    What's the name of your clinic? Who specifically is likely to be interested? Where are they located? Their age range? Gender? What special training or programs would you offer that they'd be interested in? Why would they choose your services?
  • Posted by menongayathri8 on 10/9/2014 at 9:50 AM Author
    thank u for ur response... i havent yet come up with a name for the clinic and thats why i posted this question, but the people who will be mostly interested would be children and adults both male and female; who have autism, syndromic disorders which affect the speech and language, who are suffering from a voice problem or a fluency problem like stuttering etc. Their age range can very well vary from as young as a baby of few months to as old as the geriatric population. The above mentioned require speech and language therapy to overcome their problem and be able to do as simple as basic communication to complicated tasks of communication. From the above mentioned details i am sure they would be interested to getting my services for their respective children or adults aspect of fulfilling the basic need for communication.
  • Posted by mgoodman on 10/9/2014 at 8:41 PM Accepted
    The broader your target audience the more difficult it will be to craft a message that is most relevant to the folks who might actually hire you. Where do you plan to practice? While you can certainly serve a lot of different people, where do you expect the "sweet spot" to be? Who will make the hiring decision?

    You need a clear benefit-oriented positioning before we jump in a start looking for taglines (or names). Let's get the target audience and positioning statement right first.
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