Question

Topic: Taglines/Names

Los Olivos School Foundation

Posted by slpalmer1 on 12/8/2014 at 3:01 PM ET 50 Points
Looking for tagline to succinctly describe and differentiate ourselves from other educational foundations and appeal to other foundations, private individuals & outside the immediate geographic area.

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RESPONSES

  • Posted by mgoodman on 12/8/2014 at 4:49 PM Accepted
    So instead of making us figure it out, why don't you tell us what differentiates LOSF from other educational foundations? What do you want to happen differently when your [ill-defined] target audience reads/hears the tagline? What's in it for them to take the desired action?

    The tagline has to have substance in order to be effective. We need some information in order to come up with tagline suggestions. Otherwise you'll just get words.

    Who exactly is your primary target audience? Where? There are billions of individuals and organizations that fit the profile you've given. You don't want to go chasing them all.

    How will you select a winning tagline? What are the criteria you'll use for evaluating our suggestions?
  • Posted by slpalmer1 on 12/8/2014 at 5:06 PM Author
    Fair enough comments. I'm helping some folks out as a favor on this, I'll verify and repost. Thanks for your time.
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