Question

Topic: Taglines/Names

Hair Artist Tag Line

Posted by logozaur on 12/15/2014 at 11:22 PM ET 125 Points
How can I summarise in 3-5 words the vision of a hair artist:
"Helping people look and feel their best so they can make hard decisions with confidence every day"
The target audience is in upper class and are generally powerful women who make choices every day. The confidence part should reflect in the logo too.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/15/2014 at 11:27 PM Member
    Lead With Confidence
    Become Hair Apparent
    Success Is Assured
  • Posted by mgoodman on 12/16/2014 at 3:32 PM Moderator
    It's not clear to me that "hair artist" sets the proper stage for the positioning you want to convey. Have you interviewed a representative sample of your primary target audience to see what words they use when they describe their needs in this area? You might learn that "hair artist" means something different to them than it does to you. ("Does a hair artist paint your hair all sorts of different colors?")

    And before we go off trying to come up with a short tagline to explain the benefits of seeing a hair artist, we should really consider the target audience and the words/claims that would be most meaningful to them.

    BTW, what's the name of the company?
  • Posted by logozaur on 12/17/2014 at 4:03 AM Author
    It's not a company, she's a high class hair artist called Erika. And she actually paints some clients' hair with different colors.
    Thank you for your interest :)
  • Posted on 12/21/2014 at 11:03 AM Accepted
    How about...

    Confident Curls
    Decisively Different Hair Design
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