Question

Topic: Branding

Need Help Construction A Vision Statement

Posted by Anonymous on 1/2/2015 at 11:16 PM ET 25 Points
We are trying to construct a great vision statement for my Real Estate Firm. Me and Manager has came up with 2 variations of a vision statements. I need your marketingprofs to help us combine the 2 to make a great vision statement for my company.

1. Taylor & Associates is striving to be the Best Luxury Realtor providing our clients the ultimate service more than any other realtor does.
Our company displays Character and Creativity, offering our clients First-Rate Quality, Unique and VIP Service.

2. Taylor and Associates strive for First Class Realty Service while providing our clients with a one of a kind experience.
Our Company exists to exemplify character and creativity like none other, offering Luxurious, unique and VIP Services
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/3/2015 at 12:58 PM Member
    Before crafting a vision statement, ask your clients what they value in your service. I probably wouldn't choose for the word "strive" - either you do or you don't provide a level of service.
  • Posted on 1/3/2015 at 3:47 PM Author
    I used the striving because we are a new company but between the 2 variations which would you suggest or how would you suggest to combine the 2.
  • Posted by Jay Hamilton-Roth on 1/3/2015 at 6:12 PM Member
    If you're just starting out - I'd consider skipping the vision statement entirely. In your marketing, instead of using vague words like "luxurious, unique, and VIP" get very clear on what you're offering that distinguishes you from others (in ways that matters to your clientele): Selection? Location? Negotiation? Speed? Guarantees?
  • Posted by Gary Bloomer on 1/4/2015 at 4:41 PM Member
    Avoid striving: it speaks of trying and not getting there.
  • Posted by mgoodman on 1/4/2015 at 5:54 PM Moderator
    "Striving" is like "helping." It says you're not TAKING OWNERSHIP, DOING and ACCOMPLISHING.

    You could benefit from a strong Positioning Statement ... that reflects the experience of others who have developed winning Positioning Statements (and some losers as well). A strong, benefit-oriented Positioning Statement will be much more important to your initial marketing effort than a vision statement. Besides, your customers are interested in what you can do for them now more than in your vision for the long-term future of your business.
  • Posted by Mike Steffes on 1/6/2015 at 11:26 AM Accepted
    Okay, say you are determined to ignore all the good advice. Maybe there is some powerful doody-head involved.
    Here is one way to do it. There are more. I took liberty with your word "service", I think it is better plural but it could be taken back to service if the boss wants.

    Taylor & Associates strives to be the best. Providing our clients the ultimate one of a kind first class realty service. We exemplify character and creativity, offering tasteful, luxurious and unique VIP services.
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