Question

Topic: Branding

Tagline

Posted by graphic.mania on 1/25/2015 at 6:16 PM ET 125 Points
Hello Guys & Ladies, I am having a bit of trouble deciding on a tagline for my business...the name of the business is Daggar Designs. My services range from DTP to online....and everything else in between. What I mainly do is create artworks for clients and occasionally print by request. I also outsource other businesses for promotional materials. The vision that I want to deliver to clients is that my business offers a "one stop shop".

As an example: If a client comes in for a logo design...i will also try to convince him/her that i can print their business cards, brochures, flyers, tshirts, billboards, banners etc.

Looking forward for some responses. Thanks in advance!
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RESPONSES

  • Posted by mgoodman on 1/25/2015 at 8:00 PM Accepted
    A few questions:

    1. Who is your target audience? Where? How do they learn about you? What do current clients say is your most important feature/benefit?

    2. How is one-stop-shop a benefit for your target audience? Do they think it saves them time? Money? How/why? I would think that great design would be more important to clients than saving time/money. Am I wrong?

    I guess I'm really asking what your core benefit is, as perceived by your current clients. That's probably what you ought to be stressing in the tagline. I'm skeptical that it's "one-stop-shop." It's OK to upsell and offer additional services, but to make that your reason for being seems like a stretch for most clients ... and it probably doesn't differentiate you from your competition very well.
  • Posted by Jay Hamilton-Roth on 1/26/2015 at 8:26 AM Accepted
    Marketing Graphics Specialist
    Promotional Graphics Specialist
  • Posted by Gary Bloomer on 1/26/2015 at 2:59 PM Accepted
    Why do you think you need a tagline?
  • Posted by fmartins on 2/4/2015 at 2:34 PM Accepted
    Everything a business needs

    Where business gets visual

    The promotion pros

    We bring your business to life

    Your marketing department
  • Posted by Shelley Ryan on 2/18/2015 at 4:36 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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