Question

Topic: Taglines/Names

A Camera Shop

Posted by s.m.ngotho on 2/19/2015 at 1:03 AM ET 125 Points
Our Company is called Universal Gift Center (UGC)

We sell Cameras both for photography and video.
We also stock there accessories (lighting rails jibs cranes batteries etc)

Our current tagline is "Your One stop shop for your photography and video needs"

Which sounds so common

Could anyone please assist in helping me make the tagline a bit more unique.


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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/19/2015 at 8:29 AM Accepted
    Because your company name doesn't give a clue on what you offer, then your tagline needs to make things clearer. Perhaps simplifying your tagline to: Photography & Video Specialists?
  • Posted by mgoodman on 2/19/2015 at 2:25 PM Accepted
    Who and where is your target audience? Jay's point about the name not saying much is right, so the tagline has to do all the work. Perhaps:

    [Cityname]'s Photo & Video Equipment Specialist

    The word "gift" in your name is potentially very misleading. Can you just use "UGC" as the name, even though it doesn't mean anything?
  • Posted by s.m.ngotho on 2/19/2015 at 2:57 PM Author
    Thank you for your comments UGC opened in 1994 in Nairobi, Kenya we sold general gift items (perfumes, pens, cards, travel bags and the likes).

    In the last three years demand for the photo and video equipment has increased and we have shifted focus towards satisfying that demand.

    Our target market are armature and professional photographers and cinematographers from Kenya and other east African countries. as more studios are opening we want to place ourselves as the preferred shop that photo lovers can find the widest range of equipment to help them achieve their goals.


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